Willo Perron

Born in Montreal, Willo Perron is a creative director and designer who has led the cultural zeitgeist for the past twenty years, effectively inventing what is now Artist Creative Direction. In the early 2000s, he moved to California and founded Willo Perron and Associates where he launched shows and world tours for the likes of Kanye West, Jay- Z, Drake, and Rihanna while simultaneously Creative Directing fashion shows for Alexander Wang and Yeezy and designing Grammy-winning Record Packaging for St. Vincent’s Masseduction album.

In recent years, through his studio Perron—Roettinger, his repertoire of projects have spanned nearly every facet of design from exhibitions for Cartier to runway shows for Chanel to retail spaces for Stussy and Skims. While he still dedicates a large part of his time to live shows – including his work on Rihanna’s recent 2023 Super Bowl Halftime Show and groundbreaking Savage x Fenty show that garnered him an Emmy nomination in 2022 – he has focused his efforts on expanding his studio’s collaborations to include larger interior design, print, and custom furniture projects.