November Five

Vincent Pauwels is the Co-founder & Director of Experience Design at November Five, a leading digital agency based in Antwerp. Since 2008, Vincent has collaborated with global powerhouses such as Spotify, Le Pain Quotidien, and Coca-Cola, consistently pushing the boundaries of digital design.

Throughout his career in digital design, Vincent has always pondered beyond functionality, fostering connections that transcend the typically transactional digital experience. This introspection led to a new paradigm: What if we started designing for memories rather than just experiences?

Enter “MX” (Memorable Experiences), where the synergy of creativity and science takes center stage. With MX, Vincent aims to elevate customer confidence and loyalty through meaningful, distinct, and unforgettable experiences. His mission is clear: to transform digital interactions into powerful, lasting memories that resonate deeply with people and drive business success.