Infrarouge

Photography and AI Bordeaux / Marseille Read more

Infrarouge is a digital artist and creative director whose hybrid practice blurs the evolving boundaries between photography, artificial intelligence, and the subconscious realm. Using AI as a lens, he deconstructs and recomposes visual fragments, memories, cultural icons, and mental landscapes into generative memories. His work blends the rational with the dreamlike, the organic with the synthetic, constructing liminal spaces where technology reshapes the way we see and remember.

After working as a creative in advertising agencies in Paris for nearly a decade, he embraced AI as a space for digital catharsis, where raw emotion meets generative abstraction. Fascinated by the gray areas where the absurd meets the sublime, he seeks a raw, untamed form of transcendence, where the digital and the organic erode each other, revealing new states of perception. A space where the artificial mutates into intimacy, revealing the fragile border between memory and hallucination.

His work has been published in the latest issue of Antidote Magazine, a renowned French publication at the intersection of fashion, art, and culture. He is also currently exhibiting in Berlin as part of the European Month of Photography, exploring the theme of “becoming conscious of oneself”. Through these projects, he explores how artificial and human perception intertwine, altering our sense of identity and imagery.